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Winter is coming! 12 customer-loved fashion picks from Ugg, Preppy Jones and more — from $10

Kara Birnbaum / TODAY

Style

25 winter accessories that are both stylish and warm — picks from Mango, Steve Madden and more

Vivian Le / TODAY

Gift Guides

43 stocking stuffers for everyone on your list, from moms to tweens — starting at $4

Style

Unsure what to wear for the holidays? These 4 looks make it easy — picks from ASOS, Birkenstock and more

Gift Guides

Time is ticking! Last-minute Amazon gifts that’ll arrive in time — from $15

Gift Guides

Last-minute gifting? Shop these expert-approved Target picks — starting at $8

Gift Guides

From skin care to fragrance sets, these 42 gifts will impress the beauty aficionado in your life — starting at $7

Gift Guides

Shop a massaging eye mask, a 3-in-1 makeup stick and more bestselling Amazon gifts — starting at $5

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Gift Guides

Shop Pottery Barn decor, 30% off colorful jewelry and more gifts — all under $50

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Books

Jenna’s Bookshop: A 'reading is sexy' pillow, mood lighting and more bookish gifts

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Gift Guides

In need of a last-minute gift? These are the best toys to shop now, according to The Toy Insider

Holidays

Popcorn, pickles and cake — oh my! 31 food gifts that will satisfy every taste bud

Nathan Congleton / TODAY Nathan Congleton / TODAY

Gift Guides

Skip the gift card: 61 unique gift ideas for everyone on your list — starting at $9

From countertop pizza makers to a doggie DNA test, these compelling presents will be a hit.

Bestsellers

Shop TODAY’s Holiday Hot List: Our ultimate picks for the season

Here are the buzz-worthy products you should know about.

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All of the books you’ve seen on TODAY — and where to get them

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Gadgets and gizmos aplenty: These gifts are perfect for the tech fanatic in your life

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What is wearing versus styling clothes? An expert breaks down the TikTok trend, with items starting at $4

Consumer Reports

These are the 6 best products of 2023, according to Consumer Reports

Nathan Congleton / TODAYKara Birnbaum / TODAY

Travel

Road trip essentials to make holiday travel easier, from 25% off Hey Dude slip-ons to a compact charger

Gift Guides

A princess tent, Magic Mixies and more Amazon toy gifts for kids of all ages — starting at $10

Vivian Le / TODAY; Courtesy Dina Eastwood

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Jenna’s Bookshop: Celebrate the 1-year-anniversary with her favorite picks

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Amazon Bestsellers

30 most popular Amazon bestsellers of 2023, according to Shop TODAY readers — from just $4

Amazon Bestsellers

A luxurious lip mask, comfortable joggers and more Amazon fall bestsellers — starting at $12

Read With Jenna Book Club

Books

6 books to read after 'We Must Not Think of Ourselves', according to author Lauren Grodstein

Books

Ann Napolitano’s first novel was out of print. Readers demanded it come back

Books

Jenna’s December 2023 book pick is a ‘moving' historical novel

Books

Do you have a book club that is special? Tell TODAY's Jenna Bush Hager!

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"Bright Burning Things," by Lisa Harding

$16.73

$17.99

Bookshop.org

$18.08

$26.99

Amazon

$21.49

$26.99

Barnes and Noble

"Finish This Book," by Keri Smith

$10.56

$17.00

Amazon

$10.59

Target

$15.49

$17.00

Barnes and Noble

"The School for Good Mothers," by Jessamine Chan

$24.84

$27.00

Bookshop.org

Out of Stock

Amazon

$22.95

$27.00

Barnes and Noble

"Tequila Mockingbird: Cocktails with a Literary Twist," by Tim Federle

$14.62

$17.00

Barnes and Noble

$13.60

$17.00

Amazon

"Four Thousand Weeks: Time Management for Mortals," by Oliver Burkeman

$19.48

$27.00

Amazon

$24.84

$27.00

Bookshop.org

$23.99

$27.00

Barnes and Noble

"Gastro Obscura: A Food Adventurer's Guide," by Cecily Wong and Dylan Thuras

$25.99

$42.50

Amazon

$39.10

$42.50

Bookshop.org

$33.99

$42.50

Barnes and Noble

"The Blue Zones Challenge," by Dan Buettner

$11.90

$19.99

Amazon

$15.99

$19.99

Barnes and Noble

$11.90

$19.90

Target

"Call Us What We Carry," by Amanda Gorman

$23.24

$24.99

Bookshop.org

$9.71

$24.99

Amazon

$21.99

$24.99

Barnes and Noble

"Ultimate Visual History of the World," by Jean-Pierre Isbouts

$44.99

$50.00

Amazon

$50.00

Barnes and Noble

"Atlas of the Heart," by Brené Brown

$27.90

$30.00

Bookshop.org

$17.78

$30.00

Amazon

$23.99

$30.00

Barnes and Noble

The Highlights Book of Things to Do

$15.98

$24.99

Amazon

Home

A solution for displaying holiday cards — plus more expert-approved finds for the season

Gifts We Love - Seen on TODAY

Gifts We Love: Our top 100 picks for everyone on your list — plus exclusive deals

Walmart

Style

A style expert shares trending looks from Walmart’s new fall and holiday collections

Style

Stay cozy all season long with these 18 expert-picked fashion finds — starting at $17

Beauty

GQ’s Grooming Awards: 10 top-rated men’s grooming essentials to shop now

Celebrity

Jenna Bush Hager and Barbara Pierce Bush have a new book: 'Love Comes First'

Style

Shop TODAY's Holiday Collaboration with Jill Martin is here — and full of gifts for TODAY fans

Dermatologist Dr. Dendy Engelman stopped by TODAY with Hoda & Jenna to share her favorite products from around the world

Beauty

From South Korea to England, 18 derm-approved beauty products from around the world

Tyler Essary / TODAYNathan Congleton/TODAY

Home

10 holiday hosting hacks, from cooking to cleanup — plus exclusive deals up to 30% off

Killers of the Flower Moon, North Woods and The Reformatory book covers

Books

The best books to read in November 2023

Bestsellers

All of Jenna Bush Hager's Read With Jenna book club picks

Style

Shop 30% off cozy slides, a Stanley snack bowl, plus more Stuff We Love

Amazon Bestsellers

A flattering bodysuit, comfortable loafers and more Amazon fall fashion essentials — from $9

Kara Birnbaum / TODAY

Style

6 winter gear essentials to shop this season, according to experts at Good Housekeeping

Mom and dad hugging their baby in bed, under the blanket

Kids & Babies

8 award-winning gifts that kids won't want to put down, according to Good Housekeeping

TODAY / Nathan Congleton

Style

Must-have cozy fall favorites, from suede slippers to chai tea latte kits, starting at $9

Kitchen

Good Housekeeping's 2023 Kitchen Gear Awards just launched — winners start at $9

Beauty

NewBeauty Reader’s Choice Awards: 6 winners in skin care, makeup and more

PeopleImages / Getty Images

Gift Guides

An expert shares the hottest holiday toys to shop at Target this year — starting at $15

Beauty

27 viral beauty products and trends you’ll actually want to try, according to TikTok

Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.

Home & Decor

Find and buy the best home good deals online including bedroom and bathroom decor, storage and organization accessories, and bedding on TODAY.com.

Beauty

Find and buy the best beauty and cosmetic deals online including the newest makeup sales, hair products and dermatologist approved skincare on TODAY.com.

Holiday Gift Finder

Overwhelmed by holiday shopping? Our Gift Finder features products for everyone on your list, all in one place!

Kitchen

Find and buy the best kitchenware deals online including our favorite foods, kitchen gadgets and tools for cooking on TODAY.com.

Fashion

Find and buy the best style deals online including shoe and clothing items, jewelry and accessory sales, and more with TODAY.com.

Tech & Gadgets

Find and buy the best technology deals online including cool new high tech gadgets and electronic sales on TODAY.com.

Travel & Accessories

Find and buy the best vacation deals online from luggage sales to the best places to stay on TODAY.com.

Kids & Babies

Find and buy the best deals for parents online including sales on toys, new baby essentials, gifts and more on TODAY.com.

Lifestyle & Fitness

Find and buy the best lifestyle and workout deals online including products to help you fall asleep, exercise equipment and more on TODAY.com.